To enable growth while managing risk for intellectual property, apply the following approach:
Simply, intellectual property rights are about the transfer of value.
How do I talk about value?
I want to understand the long-term benefit of the results for my business.
How do I act on this?
Use these 5 key negotiation points
- Ownership of newly created items
- Rights to improve deliverables
- Rights to preexisting IP
- Usage limits
- Future cooperation
